NexTex TurboDry technology wins Outdoor Retailer award
Pic: NexTex
NexTex Innovations, an Atlanta-based textile technology company, has won a 2021 Outdoor Retailer Innovation Award in the function category for its TurboDry technology. NexTex is an inventor and licensor of textile technologies for the apparel, accessories, and textile community and builds strategic partnerships with brands, entrepreneurs, and manufacturers.
NexTex’s TurboDry technology, which launched in January 2020, is a unique fabric that keeps users’ skin significantly drier than regular wicking materials. Its patent-pending, one-way moisture transport process mimics the same action used by trees to pull moisture from the roots into the tree, delivering comfort and drying speeds unlike any material on the market. The permanent technology built into the fabric creates garments that last longer and perform better, according to NexTex.
The Outdoor Retailer Innovation Awards recognise the gear, brands, and retailers making an impact through innovation. A record total of 189 entries were received in the third year of the annual program. The 2021 winners were voted on by a 19-member judging panel and selected from this year’s 34 finalists. The winning products and programmes cross all seasons and were scored by the judges for their design, functionality, and impact. All finalists can be viewed in the online Innovation Gallery through the duration of Outdoor Retailer Winter Online, which runs until March 19, 2021, NexTex said.
“We are thrilled to have won this award just one year after we introduced our TurboDry technology at the 2020 Outdoor Retailer Winter Market. We’ve received an overwhelming response from the market since our launch, and we are grateful and proud to be recognised among a number of equally innovative finalists,” Chad Lawrence, NexTex CEO said in a press release by the company.
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